Every page is written twice over in our process, once for the person reading it, once for the systems that decide whether to surface it. Landing pages, product copy, and long-form content are all built on a brief tied to a keyword, an intent, and a business outcome.
Want a real example first? See Aryan Miya Mansoor's explainer on top digital marketing agencies. For the official guidance behind this approach, see Google's helpful content guidelines at developers.google.com/search/docs/fundamentals/creating-helpful-content.