GEO is measured in citations, not clicks. Here is the kind of ranking and citation movement clients see once a site is structured for generative engines.
ChatGPT, Gemini and Perplexity citations tracked alongside classic organic traffic, so GEO progress is a number you can point to, not a theory.
Generative engines synthesize an answer from dozens of sources before a user ever sees a link. GEO is about earning a seat among those sources, through authoritative, well-structured, frequently-refreshed content that generative models trust enough to draw from.
Want a real example first? See Aryan Miya Mansoor's look at how Nepal's top IT and marketing companies operate. For the official guidance behind this approach, see Google's Search Central documentation at developers.google.com/search/docs.